We all have them. Those projects, or services or markets that someday, somehow might just pay off.
Those projects that we hold onto long after we should. Some call them zombie projects—aimlessly walking, not quite dead but not alive either.
Things like:
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An old service that helped launch the company but is no longer relevant.
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A project that you started and, as a result, your employees are afraid to kill.
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A customer that no longer fits with the future look of your company.
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A marketing program that does not pay for itself.
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A trade show (or maybe ALL trade shows!)
When you stop doing the little things, it gives you and your company the space to work on the big things that matter most. Those things that you can be the best at.
This Week:
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Get your leadership team together and ask each of them to write down a list of things that your company needs to stop investing in.
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Write everyone’s answers down on a whiteboard.
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Ask each person to vote on their top 3.
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Pick the group’s top three.
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Assign a termination date and an owner for each item.
- Meet again to keep working through the list.
~Tony