Guest blog by Maddie Collins, senior at the University of Dayton…
The other day I borrowed a pen from my roommate who is studying to be an engineer. At first glance I was fascinated by the pen. It had a flat edge that doubled as a ruler and a stylus at the top that screwed off to expose both a flathead and a phillips-head screwdriver. This was an engineer’s pen. But when I got to writing, it turned out that the pen wasn’t actually that great. It was difficult to hold and the ink was spotty. This pen was trying so hard to be everything that it forgot it was supposed to be a pen.
Oftentimes businesses try so hard to be everything that they lose sight of their core purpose. In the end, they become not so great at serving that purpose for customers.
Although originally impressed with its breadth of functionalities, next time I need to write something down I will choose a different pen that just focuses on being a really great pen. Don’t let your customers do the same.
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