Before you had a good idea, you had lots of bad ones. We learn little from the good ideas. It’s from the bad ones–the mistakes, the screwups–that we learn the most.
Over time, as our business grows, it feels like we have more to lose. We become cautious. Risk averse. Mistakes are discouraged when they should be celebrated.
But, if you want to compete better or need a new growth engine, then you must create and test a lot more bad ideas on purpose.
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