“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out alright.” — Jeff Bezos
The more successful companies I work with know that JOB ONE is serving their customers better and more meaningfully than anyone or anything else.
What does that look like?
- They don’t look like their competitors.
- They rarely respond to RFPs (i.e., price is seldom a tie-breaker).
- Their margins are above industry average.
- Growth is steady and consistent.
The key is a relentless focus on the customer: knowing them deeply; finding out what pain they tolerate when getting their job done; understanding what gain would surprise them; going from “How are we doing?” to “How might we make your job or life easier?”
All this is easier said than done and it’s hard to know where to begin. So, Aileron and I collaborated on a Value Proposition Workshop that teaches you and your team how to compete better and earn higher margins. There is no other workshop like this in the region. Here is a full description. The next session is being held on February 8th.
Please give me a call if you would like to see if the Value Proposition Workshop would be right for you.
Need help defining your strategy?
If your strategy is not a clear as you think it could be, I encourage you to take a look at our new suite of services. From half-day workshops to multi-month engagements, we have several ways to help you and your team quickly get clarity around how you can win.
(513) 404 – 2810