We often get trapped into chasing many different market opportunities. Or positioning our products in a space where we have not earned the right to win. And if we don’t have a right to win, price becomes the tie breaker.
Getting on the hamster wheel in the first place often comes from copying the strategies of our competitors, matching their moves in hopes that it makes us more competitive. It doesn’t.
The better approach is to truly understand what you can be the best at that the customer really cares about and getting even better at it. Then start focusing your time and money towards your strengths as opposed to “peanut buttering” them across many activities, markets or products. Align your organizational structure and business model to amplify your “best at” in a way your customer will clearly see and value.
Not sure how to earn the right to win in your market? Send me an email, and I will send you whitepaper that can get you started.
Need help defining your strategy?
If your strategy is not a clear as you think it could be, I encourage you to take a look at our new suite of services. From half-day workshops to multi-month engagements, we have several ways to help you and your team quickly get clarity around how you can win.