Marketing has changed. It used to be standard practice to market AT your prospects. Email blasts that highlight a new product. Cold calls that do nothing but irritate. Glossy brochures that are never read.
Most of your prospects get thousands of pieces of information a week, most of which goes unnoticed. Unread.
Today’s connected world is calling for you to market WITH and FOR your potential customers. To offer them something of value without regard to their timing to buy. To connect them so they can learn from one another and from you. To show them how to do their job better. To lead them in a way so that they will look to you as the expert.
In short, create the kind of marketing that would be missed if you stopped it.
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