How might we make our fried chicken an impulse item?
Maybe we help convenience store owners sell our chicken and earn more money by turning a $2 chewing gum purchase into a $15 purchase.
Plus we could make it easy: free training, free samples, free marketing and minimal investment in point-of-purchase displays and fryers. Make it a no brainer.
And so we don’t have to set up a shipping business, we could partner with Tyson and Sysco to distribute our chicken and branded paper products throughout the country. And wouldn’t it be great if we could collect our revenues from Tyson and Sysco instead of each convenience store owner? Tyson sells our chicken and then sends us a percentage of the sales.
And in just 18 years since they expanded outside Louisiana, Krispy Krunchy Chicken is now served in 2,200 convenience stores across the world and was recently voted as the best fast fried chicken in the U.S.
KKC challenged the fast food industry by starting with a really good “How might we. . . ” question. They had the courage to experiment, edit and innovate their business model. And they were intentional about staying under the radar of Chick-fil-A or KFC.
So now it’s your turn: What is your “How might we?” question that challenges your industry’s status quo and might just help you grow and compete better?
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