Efforts to grow tend to take you off course.
You work hard to add new target markets, broaden your offerings or chase new opportunities. And, over time, your uniqueness becomes blurred. Your answers to “why should I buy from you?” become generic and less than compelling: “We have great customer service!” or “We focus on quality!”
Growth is not a strategy, it’s a result. It’s a result of focusing what you can be best at and then targeting that “best at” on the smallest viable market.
What are you best at? And for whom?
Do you have a Big Strategy?
Our three-minute Big Strategy Assessment is designed to get you thinking. To get your team talking. To begin to answer the question “How do we create better growth?” Take it here and get the conversation going.