In this week’s leadership team meeting, have everyone bring their answers to this question:
What is the one thing that our company is laser focused on?
Put your team’s answers up on a whiteboard, then collapse and combine the ideas into one thing. Or, as an alternative, have everyone pick their top one from the list.
Then, rate your one thing against the following criteria on a scale of 1 to 10. If not a “10”, ask what would it take to make it a “10”?
- Does it center around our ideal customer?
- Is it meaningfully different from our competitors?
- Is it important and meaningful when viewed through our customer’s eyes?
Remember that there are no facts inside your four walls, so get out of the office and test your team’s answers with current and prospective customers. Keep editing and testing your answers until you hit the bullseye. Then, align all your outside communications and internal processes to focus on this one thing.
Is your team aligned and rowing together in the same direction?
Looking for a way to see how aligned your team is on your direction and strategy? Have them take this 3-minute strategy assessment and use the individual scores to get the conversation going!