That’s what Warren Buffet did as an early twenty-something, stockbroker, right out of school.
Why? No one wanted to meet with a young guy with no stock-picking track record. So, he shifted his approach by asking for a meeting to help them discover money-saving tax strategies. Suddenly, he was rarely turned down for a meeting.
The lesson is simple–as Warren Buffet’s lessons often are. Offer to help your potential customer do something more, better, or different, that will improve them and their company. Do this before you ask for their business. When done right, your lead generation becomes less of a chore. More enjoyable. And much more effective.
Is your team aligned and rowing together in the same direction?
Looking for a way to see how aligned your team is on your direction and strategy? Have them take this 3-minute strategy assessment and use the individual scores to get the conversation going!