This blog? It’s not for everyone. My strategy practice? It’s also not for everyone.
If you are not looking to drive changes in your business model or strategy, I might not be for you.
If doing things the same way that you’ve always performed them is fine with you, and you wanted to work with me, I would gently say no.
The mistake that I made, early in my business career, was trying to be all things to all people. I never quite said it that way, but I didn’t have the courage to build a market position around a narrowly defined segment. It felt risky. So the services or products that I provided did not do anything extremely well. And the results I got were the results that I deserved: anemic margins commensurate with average products.
This Week: Go look at your website, marketing material, and selling scripts. Who is it for? (Hint: It should be for a very specific person, in a very specific role, trying to solve a very specific problem—and doing so extremely well.)
Is your team aligned and rowing together in the same direction?
Looking for a way to see how aligned your team is on your direction and strategy? Have them take this 3-minute strategy assessment and use the individual scores to get the conversation going!