Our customers buy our products and services in order to help them make progress in their work and in their lives. Yet, most websites, outboard marketing, and selling activities focus on our products and services. While a potential customer cares about what we offer, they care more about the progress that we can help them make.
So, stop selling products and begin asking better questions. Find out the success they are seeking, and what’s getting in the way of that success. Then, figure out how you can remove those barriers to the success they seek, in a way that would get them to say, “I would be a fool not to buy you!”
The bottom line is to sell progress, not product. Stop selling and begin asking.
If you would like a process to have better conversations with your customers, send me an email and I will send you a discovery guide that can get you started.
Is your team aligned and rowing together in the same direction?
Looking for a way to see how aligned your team is on your direction and strategy? Have them take this 3-minute strategy assessment and use the individual scores to get the conversation going!