For most, your website is your first impression to the world. And for most, that first impression is fuzzy. It’s not clear to the visitor what you stand for and for whom. Let me explain.
First, websites are mostly inwardly focused—here is what we do, how we do it, want to buy? Secondly, the purpose of the website is not clear. Are we trying to change minds? Help visitors find a better solution? Create leads? Teach?
And finally, they are often generically targeted towards such a broad set of potential visitors, that they do not serve any one segment particularly well.
But, unclear websites with unclear purposes targeted towards a broad set of visitors, is a symptom of a more fundamental opportunity. This opportunity is to create a more differentiated competitive strategy and value proposition, that allows you to win in the vital few markets in which you compete.
Once your winning strategy is clear, it is much easier to build a website that works.
Is your team aligned and rowing together in the same direction?
Looking for a way to see how aligned your team is on your direction and strategy? Have them take this 3-minute strategy assessment and use the individual scores to get the conversation going!