Moving into a new year brings dreams of growing our businesses. To accomplish this, our strategy is often to “get better at selling” or update our website. These and other strategies like them are internally focused. They might generate a few incremental sales, but they rarely deliver the growth that we seek.
This year, ask the following:
How might we improve the market position of our current offerings by filling the gaps where current value propositions are falling short; or
How might we help our best, most ideal customer get their job done better with new offerings; or
How might we find new markets where our core competencies can be leveraged to help new customers get their jobs done noticeably better.
You might have noticed that the answers to these questions require an external focus. They focus on getting a deep understanding of how and where your customers struggle when they are trying to get their work done.
Said differently, growth comes from knowing your customer better than anyone else. Go talk to them.
Need help defining your strategy?
If your strategy is not a clear as you think it could be, I encourage you to take a look at our new suite of services. From half-day workshops to multi-month engagements, we have several ways to help you and your team quickly get clarity around how you can win.